The New York Times and The Wall Street Journal @ FSU!

FSU Libraries acquired campus-wide access to The New York Times and The Wall Street Journal in September 2024. The long-awaited subscriptions required an integrated marketing campaign to encourage students, faculty, and staff to sign up and learn more about the benefits of their educational memberships. 

 

The campaign included social media graphics, free SWAG (courtesy of Dow Jones), bookmarks, reels, and digital signage. Here are some highlights from our social media campaign and promotional tabling efforts from September, October, and November of 2024.

In numbers: license activation and views

I like to think that every time someone played Wordle for free, they thought of us. That would be 73,119 touchpoints in April alone!

More FSU Libraries Engagement Engagement Work

Social media graphics, posters, stickers, SWAG and printed materials created to promote various library events and services. 

2023-2024 Social Media Graphics

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Sticker Designs

Posters

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